Introduction to Avvo Reviews

Launched in 2007, Avvo is an online marketplace providing legal services, resources, and lawyer referral services. It's widely known for its rating system, where attorneys are scored on a scale from 1 (Extreme Caution) to 10 (Superb).

The rating is based on various factors, including experience, qualifications, and track record. But the star attraction of Avvo is the client reviews section, which gives individual lawyers and firms an opportunity to showcase their work from their clients' perspectives.

Avvo is a place where potential clients come to research and find the right legal representation. A law firm's presence on Avvo can be both a testament to its trustworthiness and an opportunity to engage with potential clients.



A positive review can set your firm apart from competitors, while a negative one can be detrimental.

The Importance of Avvo in the Legal Industry

The influence of Avvo within the legal industry cannot be overstated. Its comprehensive lawyer directory and client review system have transformed how individuals find and select legal representation. Here's why Avvo holds significant sway in the legal sphere:



• Visibility: Being listed on Avvo increases a law firm's visibility to potential clients actively searching for legal services.
• Credibility: Positive reviews and high ratings on Avvo enhance a firm’s credibility, making it more attractive to prospective clients.
• Client Confidence: A strong Avvo profile, complete with client feedback, can greatly influence a potential client's confidence in choosing your firm over others.
• Competitive Edge: Firms with higher ratings and positive reviews can distinguish themselves from competitors, potentially influencing a client's decision to choose their services.

How Law Firms Can Claim Their Avvo Profile

Claiming your law firm's profile on Avvo is the first step in taking control of your digital presence. Here's how to do it:

1. Navigate to the Avvo Website: Start by visiting Avvo's official website.
2. Search for Your Law Firm: Use the search feature to find your law firm. You can search by the firm's name, or by the name of individual attorneys within the firm.
3. Locate Your Profile: Once you find your law firm or attorney profile, click on it to view the details.
4. Claim Your Profile: Look for a link or button that says "Is this your profile?" or "Claim this profile." Click on it to begin the process.
5. Register or Sign In: If you’re new to Avvo, you’ll be asked to create an account. If you already have an account, simply sign in.
6. Verify Your Information: Avvo will guide you through a verification process to ensure that you're a legitimate representative of the law firm. This might require you to provide additional documentation or information.
7. Customize Your Profile: Once your profile is claimed and verified, you have the freedom to update and customize it. Add detailed information about your law firm, including practice areas, attorney bios, contact information, and any legal accolades your firm has received.
8. Request Reviews: Begin soliciting reviews from past clients by sharing your Avvo profile link with them. Remember to follow ethical guidelines when asking for reviews.



For further assistance, Avvo provides support throughout the profile claim process. You can reach out to their customer service via Avvo Support.

By following these steps, your law firm will be well on its way to establishing a strong presence on Avvo, opening up new avenues for client engagement and digital credibility.

Strategies to Improve and Manage Avvo Reviews

Now that you've successfully claimed your profile, it's time to focus on improving and managing your firm's reviews on Avvo. Improving and managing your firm's Avvo reviews involves proactive engagement and continuous monitoring.

Here are key strategies to enhance your presence:



• Encourage Satisfied Clients to Leave Reviews: After successfully concluding a case, kindly ask your satisfied clients to consider leaving a review on your Avvo profile. Personalized, polite requests can lead to more positive feedback.
• Respond to Reviews Professionally: Whether a review is positive or negative, it's essential to respond professionally. Thank clients for positive reviews and address any concerns raised in less favorable feedback.
• Monitor Your Avvo Profile Regularly: Keep an eye on your Avvo profile to stay updated with new reviews and ratings. Regular monitoring allows you to address any issues promptly and shows potential clients that you're actively engaged.
• Highlight Positive Reviews in Your Marketing: Positive reviews can be powerful marketing tools. Consider featuring standout testimonials on your law firm's website or social media channels.
• Educate Your Team: Ensure your team understands the importance of client satisfaction and how it relates to online reviews. Encouraging a culture of excellence can naturally lead to more positive client experiences and reviews.
• Address Root Causes of Negative Feedback: If you notice a pattern in the feedback, take steps to address the underlying issues. Continuous improvement in your services will not only reduce negative reviews but also enhance client satisfaction.

By implementing these strategies, your law firm can significantly improve its online reputation on Avvo, subsequently attracting more clients and establishing a solid foundation of trust within the legal community.

Legal and Ethical Considerations in Soliciting Avvo Reviews

While Avvo reviews can be incredibly beneficial, they must be obtained in a legal and ethical manner. The American Bar Association (ABA) and individual state bar associations have guidelines that govern how legal professionals can solicit and use client reviews.

Here are the key legal and ethical guidelines to consider when soliciting Avvo reviews:

• Review Relevant Ethical Rules: Be sure to familiarize yourself with the ethical rules of your jurisdiction as outlined by the ABA and your state bar association. You can review the ABA's Model Rules of Professional Conduct for a general understanding, but remember to consult your state's specific rules.
• Transparent Solicitation: Any solicitation for reviews should be transparent and honest. Avoid creating false impressions about the nature of the review or offering any incentives in exchange for reviews, as this can lead to ethical violations.
• Client Confidentiality: Always maintain client confidentiality. Do not disclose any information about the client or the specifics of their case without explicit consent. The ABA provides guidelines on client confidentiality that can help you navigate this area.
• Responding to Reviews: When responding to reviews, whether positive or negative, keep your responses professional and refrain from revealing any confidential information. The response should focus on acknowledging the feedback without going into specifics.
• Report Unethical Practices: If you encounter unethical solicitation practices by competitors or if you receive fraudulent reviews, it's important to report these incidents to Avvo for investigation. You can find more information on reporting and handling reviews on Avvo's Community Guidelines page.

By adhering to these legal and ethical considerations, you not only protect your firm's reputation but also contribute to maintaining the integrity of the legal profession.

Conclusion and Key Takeaways for Law Firms

In conclusion, Avvo is a powerful tool in the arsenal of any law firm looking to grow its clientele and manage its online reputation. Establishing a robust presence on Avvo, including optimizing your profile, actively managing reviews, and adhering to ethical standards, can pay significant dividends.

If you're a law firm yet to take the leap into Avvo, now is the time to do so. The potential rewards for engaging with this platform are vast. Get started today, and position your firm at the forefront of digital legal excellence.

About SocialSurge

SocialSurge Marketing specializes in leveraging the power of the digital landscape to boost the visibility and client acquisition capabilities of law firms. Understanding the unique challenges and opportunities within the legal industry, SocialSurge provides a comprehensive suite of services tailored to enable law firms to thrive online. Our expertise encompasses the following areas:

At SocialSurge, we understand that every law firm has unique needs and goals. Our approach is highly customized, ensuring that our digital marketing services align with your firm's objectives.

For direct inquiries and tailored digital marketing solutions, don't hesitate to reach out to us:

SocialSurge Marketing Contact Information:

• Phone: (833) 991-0778
• Email: team@socialsurge.co
• Address: 7702 Sun Shimmer Vw, Colorado Springs, CO 80908, United States